The RIS System is a benchmark system in the area of retail chains and shopping malls, which facilitates receipt of information on a daily basis regarding the commercial activity within the retail chains and malls anywhere and with any segmentation.
RIS is a comparative business information system, which enables retail chains and shopping malls to compare their sales activity to the sales activity of competing retail chains or malls, while maintaining absolute confidentiality.
The system has been successfully operating for the past 8 years in Israel, and its market share currently stands at 90% of the malls and 75% of the leading retail chains. In fact the RIS System constitutes the main measure for comparison of performance in the retail business in Israel.
Every day the data from the leading retail chains in Israel including the following international retail chains: Adidas, Abercrombie, Accessories, Alcott, American Eagle, Anne Klein, Arie, Bebe, Billabong, Blue Bird, Bobbi Brown, Carter's, Castro, Desigual, Dorothy Perkins, Easy Spirit, Emporium, Fox, Golf, Kenneth Cole, Lee Cooper, Longchamp, Miss selfridge, Mac, Mango, Misaki, Nautica, Nine west, O'neill, Payless shoes, Polo ralph lauren, QuikSilver, S. Wear, Timberland, Top Shop, Tommy Hilfiger, Tous, Venus victoria and Zedis are entered into the system.
The RIS Company
The RIS Company is involved in the analysis of retail market activity in Israel, and specializes in providing comparative business information to retail chains and malls by means of its flagship product, the RIS system.
The RIS system’s operational method
Once each day the system automatically receives the daily revenue data of all stores of the retail chains belonging to the system.
During the initial and one-time intake procedure, the retail chain’s data is acquired by the system, in terms of categories and various occupations. At the same time the size and location of the store is also input.
Based on the database entered into the system, the system produces the reports and analyses requested by its clients. Some of reports are automatic reports forwarded on a daily or weekly or monthly basis, while other reports can be self-generated by the client by means of a sophisticated system of report generators.
Among other things, the RIS System displays data according to the following cross-sections: Sales at Mall/ Power Center/Commercial Street – according to occupation, area of the stores, the level of positioning, gender of the shoppers, the age of purchasers and more. The data is processed at the level of the average per square meter, average per store, as well as total sales.
The basic working principle of the systems is that no client can view any other client's data.
Data can be viewed only at the average or (or aggregate) level, while the minimum number for generating data is 4 retail chains at the same location.
Thus for example, to produce data concerning the level of sales in the women’s fashion sector at a particular mall – there should be at least four other women's fashion stores within the system, transferring data to the system.
The principle of data sharing
An additional basic principle of the system is that the retail chains that do not share data with the system - cannot receive information from the system.
Potential customers of the system
The customers of the system can be divided into three main types:
A. Retail chains
Every retail chain can examine its activities in relation to market activity, by means of RIS, both at the national level, as well as at the regional level and at the level of a certain mall or city center.
B. Malls and shopping centers
Any mall can examine its commercial operations at the daily level by means of RIS.
This is a great administrative advantage, particularly at malls and shopping centers that receive revenue reports on a monthly basis, rather than on a daily basis (most malls).
Furthermore, the RIS System allows every mall to compare itself to the competitors and the national averages.
C. Information Companies
Additional clients of the system are entities that acquire knowledge, for example appraisers, analysts, consultants, entrepreneurs who are building malls and more.